Branding + Web Design + SEO
F & K Trucking
A family-owned trucking company needed to expand beyond word of mouth and reach clients across the Western Region.
The Challenge
F & K Hauling built their reputation the old-fashioned way, through quality work and referrals. But as the owner transitioned from working for others to owning his own rig in 2024, he needed more than a good name. Potential clients couldn't find them online, there was no easy way to get a quote, and nothing that showed the experience and values behind the business.
F & K Hauling built their reputation the old-fashioned way, through quality work and referrals. But as the owner transitioned from working for others to owning his own rig in 2024, he needed more than a good name. Potential clients couldn't find them online, there was no easy way to get a quote, and nothing that showed the experience and values behind the business.
What I did
Deliverables
Branding & Style Guide
Website rebrand
SEO Optimization
Email Marketing Design
Deliverables
Branding & Style Guide
Website Rebuild
SEO Optimization
Email Marketing Design
Deliverables
Branding & Style Guide
Website Rebuild
SEO Optimization
Email Marketing Design
I built F & K's first professional website from the ground up: a clean, trust-building digital presence that reflects their straightforward, reliable work ethic and makes it easy for new clients to reach out.
I built F & K's first professional website from the ground up: a clean, trust-building digital presence that reflects their straightforward, reliable work ethic and makes it easy for new clients to reach out.
A brand that means business
A brand that means business
Developed the color palette, typography, and brand photography to create a consistent, trustworthy look that reflects the hardworking values behind F & K.
Developed the color palette, typography, and brand photography to create a consistent, trustworthy look that reflects the hardworking values behind F & K.
Built for the decision maker on the job site
Built for the decision maker on the job site
Designed a mobile-first experience for construction managers and project coordinators who are searching for hauling services from their phones in the field.
Designed a mobile-first experience for construction managers and project coordinators who are searching for hauling services from their phones in the field.
More than a trucking story
More than a trucking story
Built a brand story rooted in the owner's background as a rancher and his journey to owning his own rig, giving new clients a reason to trust F & K before they ever make a call.
Built a brand story rooted in the owner's background as a rancher and his journey to owning his own rig, giving new clients a reason to trust F & K before they ever make a call.
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